Unilever has launched integrated project with 30 different mini-games ot ctc.ru. The TV-show “Мой папа круче” drove to play mini-games whole families thus we created an engine to control games from desktop and mobile. And it’s turned into unique promo-activation with the full-working game hub.

The project got great result and interaction rate:

• 152 000 times games were played
• More than 5 000 registered users