Pure Line — one of the biggest Russian cosmetics brand in 2016 stepped on the path of innovations. So they had a need in getting new modern website with the market embedded.

So together with the Havas Digital we created a functional hub that contains catalogue of the all existing products of Pure Line brand with e-commerce and shipment integration.

Besides of the main platform we have created a special project for the new focus product — Tonic. It contains a story of the creation of the product and tells of it’s main benefits through the immersive storytelling.